Chico Produce was founded on a simple premise: Buyers deserve better. Our founder, Rob Ybarra, spent decades running produce departments for major chains like H-E-B. He knows the frustration of “shrink,” late trucks, and inconsistent grading.

That’s why we built a different kind of import company. We don’t just move boxes; we act as an extension of your buying team. By cutting out unnecessary middlemen and sourcing directly from our partner families in Mexico and South America, we deliver higher margins for you and fresher produce for your customers.